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Global Manufacturing Leader (Fortune 500)* | Manufacturing
CEO Vision 2025
50k
Employees Reached
98/100
Engagement Score
12
Languages
Project Details
- Client Global Manufacturing Leader (Fortune 500)*
- Industry Manufacturing
- Services Executive & Leadership
- Duration 4 Weeks
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Start ProjectThe Challenge
The new CEO was an outsider. 50,000 factory workers were skeptical of "another suit" telling them what to do. The Comms Director knew a teleprompter video would fall flat. They needed to show, not just tell, that he understood the floor.
The Solution
We took the CEO out of the boardroom. We filmed a "Walk and Talk" on the active factory floor, unscripted. We captured him interacting with shift supervisors, wearing PPE, and listening. It was raw, noisy, and real.
The Result
Highest engagement score in company history. Comments mentioned "Finally, a CEO who actually walks the floor."
