Fortune 100 Streaming Giant* | Technology

Enterprise SaaS Launch

90%

Adoption Rate

5k+

Views

-40%

Support Tickets

Project Details

Client Fortune 100 Streaming Giant*
Industry Technology
Services Product Launch
Duration 4 Weeks

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The Challenge

The Lead Engineer was frustrated. His team had built a revolutionary internal tool, but nobody was using it because the documentation was "too dry." They needed to win over 2,000 skeptical developers who hated marketing fluff.

The Solution

We ditched the corporate voice. We interviewed the engineers like rockstars, shooting them in high-contrast black and white. We let them geek out on the code, editing it into a high-energy "Masterclass" series that respected the audience's intelligence.

The Result

90% adoption rate within 30 days. The engineering team asked us to film their hackathon next.