Product Launch Videos
Back to All Services

Product Launch Videos

Great products die in obscurity without a story. We don't just film features; we translate technical specifications into "Aha!" moments for your buyers. Our product launch unit acts as an extension of your Product Marketing team, creating assets that arm your sales force.

Start Product Launch Videos Project
Trusted By:
NETFLIXFORTRESSBlackstoneStockbridgeGreystar

The Executive
Gap Analysis

High-stakes corporate environments have specific failure points. We've engineered our process to eliminate them.

01

The "So What?" Gap

Engineers love specs; buyers care about results. We bridge the gap by translating technical jargon into clear business value propositions.

02

Sales Enablement Failure

Marketing launches often fail to equip Sales. We build modular video assets specifically for demo calls and email outreach sequences.

03

Brand perception

Low-quality video implies a low-quality product. We shoot on RED/ARRI cinema cameras to ensure your product looks like a market leader.

The Lumara Standard

Operational Excellence

Holistic execution across media, technology, and communications.

Cinema-Grade Visuals

Cinema-Grade Visuals

Red V-Raptor & ARRI systems for world-class image fidelity.

Digital Authority

Digital Authority

High-performance web ecosystems that convert traffic into trust.

Strategic Comms

Strategic Comms

PR and narrative strategies that shape investor perception.

Enterprise Compliance

Enterprise Compliance

Encrypted workflows and NDA-compliant protocols for sensitive IP.

Scope & Deliverables

What's Included

We provide comprehensive solutions designed for enterprise requirements, ensuring every asset meets your brand and compliance standards.

Hero launch videos
Feature spotlight series
Sales enablement content
Social media cuts

Ready to move forward?

Every project starts with a strategic discovery phase to ensure alignment with your business goals.

Common Questions

Frequently Asked Questions

Everything you need to know about our product launch videos services.

Q.How far in advance should we start production for a product launch?

We recommend starting 8-12 weeks before launch. This allows time for strategy, scripting, production, and integration with your marketing campaign timeline.

Q.What makes a great product launch video?

Focus on customer outcomes, not features. Show the transformation your product enables. Keep hero videos under 2 minutes and create modular cuts for different channels.

Q.Can you work with our Product Marketing team?

Absolutely. We embed with your PMM team during messaging development. We translate product briefs into compelling narratives that resonate with buyers.

Q.What about technical accuracy for complex products?

We work with your engineers and product team to ensure accuracy. Our team has experience with enterprise software, fintech, and hardware products.

Q.How do you handle competitive positioning in videos?

We help articulate differentiation without naming competitors. Focus on your unique value and the specific problems you solve better than alternatives.

Service Coverage

Product Launch Videos Nationwide

We provide product launch videos services across major US markets and industries.

Don't see your location or industry? We serve clients nationwide.

Contact Us