Product Launch Videos
Great products die in obscurity without a story. We don't just film features; we translate technical specifications into "Aha!" moments for your buyers. Our product launch unit acts as an extension of your Product Marketing team, creating assets that arm your sales force.
The Executive
Gap Analysis
High-stakes corporate environments have specific failure points. We've engineered our process to eliminate them.
The "So What?" Gap
Engineers love specs; buyers care about results. We bridge the gap by translating technical jargon into clear business value propositions.
Sales Enablement Failure
Marketing launches often fail to equip Sales. We build modular video assets specifically for demo calls and email outreach sequences.
Brand perception
Low-quality video implies a low-quality product. We shoot on RED/ARRI cinema cameras to ensure your product looks like a market leader.
Production Standards
Technical specifications aligned with global broadcasting standards.
Cinema-Grade Optics
RED V-Raptor & ARRI Alexa Mini systems for Netflix-approved image fidelity.
Secure Workflows
Encrypted data handling and NDA-compliant on-set protocols.
On-Site Direction
Senior Directors who know how to coach C-level talent.
Broadcast Audio
Multi-channel audio capture for crystal clear dialogue in any environment.
What's Included
We provide comprehensive solutions designed for enterprise requirements, ensuring every asset meets your brand and compliance standards.
Ready to move forward?
Every project starts with a strategic discovery phase to ensure alignment with your business goals.
Frequently Asked Questions
Everything you need to know about our product launch videos services.
Q.How far in advance should we start production for a product launch?
We recommend starting 8-12 weeks before launch. This allows time for strategy, scripting, production, and integration with your marketing campaign timeline.
Q.What makes a great product launch video?
Focus on customer outcomes, not features. Show the transformation your product enables. Keep hero videos under 2 minutes and create modular cuts for different channels.
Q.Can you work with our Product Marketing team?
Absolutely. We embed with your PMM team during messaging development. We translate product briefs into compelling narratives that resonate with buyers.
Q.What about technical accuracy for complex products?
We work with your engineers and product team to ensure accuracy. Our team has experience with enterprise software, fintech, and hardware products.
Q.How do you handle competitive positioning in videos?
We help articulate differentiation without naming competitors. Focus on your unique value and the specific problems you solve better than alternatives.
Related Case Studies
Product Launch Videos Nationwide
We provide product launch videos services across major US markets and industries.
Don't see your location or industry? We serve clients nationwide.
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