Global Payments Platform Launch
Project Details
- Client Leading Fintech Platform (Name Redacted)*
- Industry Financial Technology
- Services Product Launch
- Duration 4 Weeks
Have a similar project?
Schedule a strategy session to see how we can achieve similar results for your brand.
Start ProjectThe Challenge
A publicly traded payments infrastructure company processing over $1 trillion annually was launching a new embedded finance product targeting enterprise clients. Their previous launches had relied heavily on documentation and webinars, resulting in slow enterprise adoption. The product team needed launch content that would resonate with CTOs and CFOs at Fortune 500 companies while clearly articulating technical capabilities without drowning in jargon.
The Solution
We developed a comprehensive launch campaign built around a flagship product film and a modular content ecosystem. The hero video featured the company's Chief Product Officer walking through real integration scenarios, intercut with screen captures of the actual API in action and testimonials from beta enterprise clients. We produced 12 derivative assets: vertical cuts for LinkedIn and Instagram, a technical deep-dive series for developer audiences, sales enablement clips for each use case, and a sizzle reel for their annual developer conference.
The Result
The launch campaign generated the highest enterprise pipeline in company history. Within 90 days, the sales team reported 340% more qualified enterprise demos compared to their previous product launch. The content was credited in post-demo surveys as the primary driver of initial interest, with prospects specifically citing the product film as what moved them from awareness to requesting a call.
