Tier-1 Middle Market PE Firm* | Private Equity

Fund IV Capital Raise

$150M

Capital Raised

LPs Converted

200+

Meetings Booked

Project Details

Client Tier-1 Middle Market PE Firm*
Industry Private Equity
Services Investor Relations
Duration 4 Weeks

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The Challenge

Fundraising is brutal. The Managing Partner was tired of LPs nodding off during the 50-page deck presentation. He needed a way to emotionally hook them in the first 3 minutes of the meeting.

The Solution

We produced a "Day in the Life" mini-doc. We followed the operating partners as they actually worked with portfolio companies. We showed the sweat equity, not just the financial engineering. It was a story about partnership, not just returns.

The Result

Supported a $150M close. The video became the "opener" for every roadshow meeting.