Strategic Healthcare Acquisition Announcement
Project Details
- Client Fortune 500 Healthcare Company (Name Redacted)*
- Industry Healthcare
- Services Deal & Transaction, Corporate Communications
- Duration 4 Weeks
Have a similar project?
Schedule a strategy session to see how we can achieve similar results for your brand.
Start ProjectThe Challenge
A Fortune 500 healthcare company was closing a transformational $3.2 billion acquisition that would reshape their market position. The deal required simultaneous communication to employees (50,000+), investors, customers, and media—each with different concerns and information needs. The corporate development team had 72 hours from board approval to public announcement and needed broadcast-ready content for Day One that would set the narrative before speculation could fill the void.
The Solution
We deployed our Deal & Transaction rapid response team, working under strict NDA with a skeleton crew cleared for material non-public information. We pre-produced templated content in the weeks before close, then executed final filming with the CEO and acquired company leadership within hours of board approval. The package included: a joint CEO announcement video, employee-specific messaging addressing integration concerns, customer reassurance content emphasizing service continuity, and investor-focused materials highlighting strategic rationale and synergy targets. All content passed through legal review and was embargo-ready for synchronized global release.
The Result
The announcement executed flawlessly across all channels at market open. Employee sentiment surveys showed 78% confidence in the acquisition rationale—significantly above benchmark for deals of this size. Investor response was positive, with the stock rising 4% on announcement day. The CEO credited the video content with "controlling the narrative" during a period when misinformation could have created integration challenges.
