Equity Residential National Portfolio
Project Details
- Client Equity Residential
- Industry Real Estate
- Services Asset Showcases
- Duration 4 Weeks
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Start ProjectThe Challenge
As one of the largest publicly traded multifamily REITs in the nation, Equity Residential needed to communicate the quality and scale of their portfolio to shareholders while also celebrating the on-site management teams who drive resident satisfaction and occupancy rates. They required content that went beyond showcasing properties to tell the story of operational excellence behind their consistent performance.
The Solution
We deployed production teams across multiple states to capture Equity Residential's diverse multifamily portfolio alongside the dedicated property management professionals who maintain their reputation for quality. The campaign highlighted both the physical assets and the people-driven approach that differentiates the company, weaving together property footage with authentic interviews from regional leadership and on-site teams.
The Result
The campaign contributed to a measurable lift in occupancy rates across featured properties and strengthened shareholder confidence in the company's operational model. The content became a cornerstone of their investor communications and internal recognition programs, reinforcing the connection between team performance and portfolio value.
