Corporate Communications for Real Estate
Real estate companies communicate with audiences who have fundamentally different interests. Investors care about returns and risk management. Tenants care about space quality and landlord responsiveness. Brokers care about inventory and deal terms. Communities care about development impacts. One message doesn't serve all these audiences. Real estate corporate communications also contend with cyclical sensitivities. What you say during market expansion differs from downturn messaging. Property-level performance affects how you discuss portfolio strategy. Market timing matters for how you position capabilities and outlook. We create real estate corporate communications calibrated for these dynamics. Investor content that conveys strategy and performance with appropriate market context. Tenant communications that build relationship and satisfaction. Broker messaging that maintains deal flow. Community relations content that addresses legitimate concerns. All coordinated for consistency while addressing each audience's specific interests.
Real Estate Compliance for Corporate Communications
Fair Housing Act
All real estate content follows Fair Housing guidelines. We avoid discriminatory language or imagery, ensure accessibility considerations, and create inclusive content that welcomes all qualified prospects.
SEC Regulations for Real Estate Securities
For REIT, fund, and syndication content, we follow SEC guidance on investment advertising. We include appropriate disclosures, avoid promissory language, and coordinate with your securities counsel.
Drone/FAA Regulations
Our drone operators are FAA Part 107 certified. We secure necessary airspace authorizations, follow all operational restrictions, and carry appropriate insurance. We handle the complexity so you don't have to.
Corporate Communications Deliverables
We Understand Real Estate Challenges
Asset Visualization Challenges
Real estate assets are physical, but most investor and buyer interactions happen digitally. Video bridges this gap, providing immersive property experiences that photos and floor plans cannot match.
Tenant & Occupancy Coordination
Filming occupied properties requires tenant coordination, lease compliance, and sensitivity to occupant privacy. We navigate these complexities to capture assets at their best while respecting tenant relationships.
Market Timing Pressures
Real estate transactions move quickly. Marketing content needed yesterday becomes worthless if the property sells or leases before launch. Our rapid-deployment approach delivers content on transaction timelines.
Investor vs. Tenant Audiences
Different audiences care about different aspects of real estate assets. Investors focus on returns, tenants on amenities, brokers on comparables. We create versioned content for each audience from single production sessions.
How We Deliver Corporate Communications
Our asset-focused process covers drone permits, tenant coordination, and optimal timing for property showcase shoots.
Stakeholder Alignment
- Identify key messages
- Define audience segments
- Align with brand guidelines
- Legal pre-review
Script & Storyboard
- Draft messaging
- Create visual storyboards
- Executive review
- Compliance check
Production
- Executive filming
- B-roll capture
- Interview recordings
- Strike Team protocol
Post & Delivery
- Editing
- Motion graphics
- Final review
- Multi-format export
Corporate Communications for Real Estate FAQs
Q.How do you communicate with diverse stakeholder audiences - investors, tenants, communities?
Through audience-segmented content that addresses each constituency's specific concerns. Core messaging maintains consistency while emphasis and examples adapt for investor focus, tenant experience, or community impact as appropriate.
Q.Can you support communications during market cycle transitions?
Yes, market context significantly affects real estate communications. We help calibrate messaging for different market conditions - expansion positioning differs from defensive communications during downturns.
Q.How do you handle communications for property-specific versus portfolio-level topics?
With appropriate scope and audience focus. Property communications address tenant and local stakeholder concerns; portfolio communications serve investor and strategic audiences. We maintain consistency while respecting different objectives.
Q.Do you have experience with commercial real estate video production?
Extensive experience. We've produced content for office buildings, industrial facilities, retail centers, multifamily communities, and mixed-use developments. We understand the metrics and story points that matter to different commercial property types.
Q.How do you handle drone/aerial footage for properties?
Our FAA Part 107 certified operators handle all aspects of aerial production. We secure airspace authorizations when needed, navigate no-fly zones near airports, and capture dramatic aerial perspectives that showcase properties in their full context.
Featured Case Studies
See how we've helped real estate companies achieve their goals with corporate communications.
Corporate Communications for Other Industries
Corporate Communications by Location
Ready for Corporate Communications tailored to Real Estate?
Our team understands real estate requirements and delivers Fair Housing & Securities Compliant-compliant corporate communications.
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